WORKSHOPS

Shakespeare knew something about human potential that rings especially true in today's tech landscape: doubt kills more dreams than failure ever will.

In a world where AI is reshaping how we work, create, and communicate, the companies and individuals who thrive aren't necessarily the ones with the biggest budgets or the fanciest tools. They're the ones who embrace learning, adapt quickly, and tell their stories authentically.

Why Skill Acquisition Changes Everything

I'm Lucas Florian, and I've spent 15+ years building, growing, and transforming businesses through strategic storytelling – from global leadership roles for large corporations to helping build startups from scratch. Every workshop I facilitate starts with a simple premise: your ability to learn and apply new skills is your competitive advantage.

I've seen marketing teams double their output by mastering AI-powered content creation. I've watched founders unlock funding by learning to tell their story with clarity and impact. I've guided executives through digital transformations that seemed impossible six months earlier.

The magic is not in fancy, hyped-up AI tools – it's in humans who build the confidence and competence to use tools strategically.

My Approach: Business Narratives™ Workshops

My workshop approach is built on Business Narratives™—the intersection of strategic thinking and authentic storytelling that I've developed through years of hands-on experience. Here's what makes these sessions different:

Human-Centered, AI-Powered

I believe that the human’s unique storytelling ability is what AI can't replicate (yet). My workshops help you harness current tools while strengthening the fundamentally human skills that set you apart.

Growth-Focused

Whether it's numerical growth (scaling teams) or skill growth (making teams better), every session is designed around measurable outcomes that matter to your business.

Adaptable Format

Half-day intensives work best for most teams, but I adapt to your needs—virtual, in-person, or hybrid. From intimate team sessions to company-wide programs.

Current Workshop Offerings

AI-Powered Content Strategy

Master prompt engineering and content creation workflows that scale without losing your brand voice

Strategic Storytelling for Tech Teams

Transform complex technical concepts into compelling narratives that drive business results

Growth Marketing Foundations

Data-driven approaches to scaling marketing efforts across B2B and B2C channels

Executive Communication in the AI Era

Leadership storytelling techniques that cut through digital noise and inspire action

Brand Narrative Development

Build consistent, authentic brand stories that resonate across all touchpoints and markets

Digital Transformation Storytelling

Navigate organizational change by crafting compelling transformation narratives

Custom workshops available based on your specific business challenges and team needs.

Let's Design Your Workshop

Ready to transform doubt into action? Let's discuss how a custom workshop can accelerate your team's growth.