personal profile

• Senior Strategist & Applied AI Leader: I drive business growth by connecting Strategy with Storytelling and Creativity with Tech

• Executive Proven: Former Management Board Member (OSK) and Interim Head of Marketing (wondder.io)

• Tech Fluent: From building the Mercedes me infrastructure to architecting AI-driven content supply chains

• Narrative Driven: Award-winning filmmaker (UAL London) applying Hollywood storytelling structure to corporate strategy

• Output Focused: I don't just deliver decks; I build the systems that turn insights into revenue

professional experience

24/01-CURRENT: Freelance- Senior StrategIST, Concept DeveloPER & Applied AI ConsultanT

• Strategic development of comprehensive lifecycle campaigns and launch strategies for global B2B and B2C brands in close collaboration with specialized product experts and sales teams

• Development of communication concepts for the world's #1 agricultural trade fair (Agritechnica 2025), translating complex technical specifications into sales-enabling narratives

• Interface management between engineering and market requirements, with direct influence on final product features and UI/UX design through strategic feedback loops

• Communication guidance for major corporations during critical phases of cultural transformation and restructuring. Concept development for internal communications targeting audiences of up to 100,000 employees to ensure workforce engagement during change processes

• "CEO Positioning" and LinkedIn strategy for C-Level executives to articulate leadership vision and support broader organizational goals

• Operationalization of Generative AI and systemic adoption of LLMs such as Google Gemini within agency units. Programming of custom "Master Gems", prompt libraries, and execution of "Prompt-to-Product" workshops to upskill teams

• Work for agencies like Vogel Consulting Services (formerly Axel Springer Consulting Services), GUD.berlin and fischerAppelt. Serviced clients include: CLAAS, Lufthansa, Lufthansa Group, Deutsche Bahn AG, Henkel, RWE, Vattenfall, Deutsches Architektenblatt (DAB)

• Direct clients include: Deutsche Bank BizBanking, S Broker (Sparkassen Finanzgruppe), osb international systemic consulting, Instant Waves Media

24/06-24/12: wondder.io – interim head of marketing

• Orchestrated a strategic marketing overhaul to align with corporate visions, enhancing market positioning in corporate VR training

• Executed the yearly Marketing & PR Strategy, integrating targeted storytelling and precise digital campaigns, significantly boosting brand engagement

• Led website redesign and Thought Leadership initiatives for the CEO, improving online presence and executive visibility

• Produced key fundraising materials, including an investor film, aiding in capital acquisition efforts

• Implemented structured processes, uplifting a junior team’s efficiency and output, solidifying VR-as-a-Service in the growth narrative

• Company’s clients include: BMW, Accenture, Hugo Boss, Puma, Airbus, Adidas

• see Full Case Study for details

23/05-23/12: MC GROUP – CLIENT SERVICE DIRECTOR

mc Group is the communication agency no. 1 in Europe and GCC/MENA, no. 6 in Asia/Pacific and no. 11 worldwide. 

• Serviced clients include: Dubai Economy & Tourism, European Commission, Ministry of Tourism and Antiquities Egypt, Moroccan Tourism Office, AOK, EFRE Thüringen

20/12-23/04: PIABO COMMUNICATIONS – UNIT DIRECTOR DIGITAL

PIABO PR is Germany’s #1 PR agency for the technology & telecommunication sector. The full-service partner for the digital economy is based in Berlin.

• Leading the Digital Business Unit with 15 employees. Services include: Digital Marketing / Social Media / Paid Performance / Influencer Communication / Graphic Design

• Servicing an overall of 50+ clients with a focus on Technology, Innovation and Entertainment

• Serviced clients include: Google (Lead agency PR DE), Just Eat Takeaway / Lieferando (Lead agency PR / Influencer Marketing DE), Atos (Lead agency PR – DACH), Samsung, Patagonia, Aleph Alpha, Stripe, Shopify, Arlo, Burda Principal Investments, Biome Diagnostics, Onfy, Smile Direct Club, Xempus AG

• In charge of agency’s Digital Business Portfolio including Content Creation, Personal Branding (CEO & C-Level Communication), Digital Storytelling, Data-oriented Strategy for B2C and B2B clients, Short-form Video, Brand Building, Paid Campaigns and Creative Design

• Setting up Expert Hubs for B2B Social Media & B2C Social Media, including LinkedIn, Instagram, TikTok, Facebook and Twitter

• Leading the AI-powered Influencer Marketing program, bringing together state-of-the-art research, brand fitting & brand narratives, creator collaboration and content production

• Responsibility for Tools, Technologies, Partnerships and the digital skill-building of agency professionals

17/06-20/11: Oliver Schrott Kommunikation Berlin – Head of Strategy

OSK Berlin is the digital hub of Oliver Schrott Kommunikation. OSK was Germany’s 5th largest independent PR & communications agency, and the #1 PR agency for the automotive and technology sector (Headquarters: Cologne)

• Member of Management Team, leading the „Strategy & Creative“ Team of 7 employees (ranging from Working Student to Creative Director)

• Strategic development of digital products and ecosystems, such as Daimler’s Main Comms platform Mercedes Me Media. Oversaw marketing strategy and cross-functional team coordination for the award-winning digital platform, enhancing product visibility and user engagement in the Press & Media Relations target group

• Serviced clients include: Daimler (Lead agency PR – COM, MS/MAI, MBVD), REACH NOW (moovel), HARMAN, ZF, SYNAOS, Frankfurt Airport (FRAPORT), QS (Qualität und Sicherheit), Tierärzte ohne Grenzen / Vétérinaires Sans Frontières

• Consulting clients from Mid- to C-Levels, from start-ups to large corporations

• Setup of new verticals for Content, Digital PR, Creative Tech, Account-Based Marketing & Social Media and linking them to existing DevOps structure

• Incorporation of new technologies and services (NLP, VR/AR, SEO, Account-based Marketing, Automation, Apps) into the agency sales portfolio

• Responsible for the agency orientation & business strategy and for building bridges between tech specialists and journalists / event experts in Germany, USA and China

• Find brand narrative and corporate identity for companies and organisations by discovering Vision, Mission, Purpose and Core Story in workshops

• Public speaker, i.e. at leading industry conference re:publica

16/09-17/05: Freelance-Senior Strategist & CONCEPT DEVELOPER

• Idea creation and delivery of disruptive digital activities such as one of the most-awarded online campaigns of the last years, „Sag’s mir ins Gesicht“

• Development of digital strategies, e.g. Annual strategies for 2017

• Work for agencies like LA RED and Buddybrand. Serviced clients include: Tagesschau, Jägermeister, GOLDEN TOAST, Allianz, Lieken Urkorn, ver.di

12/09-16/08: TLGG AGENCY (Torben, Lucie und die gelbe GefahR)- Senior Community Manager

TLGG is Germany’s 1st Social Media Agency and grew from 20 employees (when I started) to 150 employees (when I left), switching its profile to Digital Transformation & Digital Business. I was one of their first-ever team leads.

• Team lead for a Community-Manager Team of up to 10 employees

• Facilitation and moderation for workshops, in internal and client meetings

• Creative content planning, editorial & communication strategy, support and crisis processes and building of international fan communities for Facebook, Youtube, Twitter, Instagram, Google+, Foursquare & Co.

• Advertising (budgeting, piloting, implementing, testing, improving) for Facebook, Youtube, Twitter, Instagram and Google+

• Strategic development of existing clients in close collaboration with other departments, as well as generating cross- and upselling opportunities

• Influencer Relations: Identifying influencers, building partnerships and campaigns, advertising and reporting

• Serviced clients include: BMW, Lufthansa, E.ON, Nestlé, SAP, Astra Bier, Fromageries Bel (Babybel), Nutella, Hewlett-Packard (HP), Merck, Swisscom, Bonprix

• Preparing and carrying out of client pitches / newbiz acquisition

• Feedback and capacity building of team members and ensuring of the team’s client orientation

• Coordination with the OMNICOM network (Budgets, Media, Skills etc.)

• Speaker at HTW Berlin – University of Applied Sciences

11/02-12/02: Zum goldenen Hirschen Berlin- Trainee Text

• Research, conception and screenplays for TV commercials, print motives, websites

• Campaign ideas, social media strategies, pitches

• Serviced clients include: German Insurance Association (GDV), Federal Ministry for Labour and Social Affairs Germany BMAS / Ursula von der Leyen, German Magazine Publishers Association (VDZ), German Cigarette Association (DZV), Alliance ’90 – The Greens / Renate Künast

11/01: DOJO Werbeagentur- internship

• Serviced clients include: German Federal Centre for Health Education (BZgA), Myspace, Muschi Kreuzberg, Mustafa's Gemüse Kebap

07-11: Freelance- Filmmaker

• Various film projects as Director / Screenwriter / Producer in global locations (Romania, Nigeria, Greece etc.) with international crews

• Collaboration with Hollywood Actor Marcel Iures (Pirates of the Carribean, Mission: Impossible) and Cannes Palme d’Or Winners Cristi Mungiu and Theo Angelopoulos

04: EURO RSCG Düsseldorf- Intern Film Radio TV

• Clients include: Citroën, Peugeot, Volvic, Evian, Reckitt Benckiser

education

04-07: University of the Arts London / London College of Communication- BA FILM AND VIDEO (HONOURS)

The University of the Arts London (UAL) is ranked 2nd in the world for Arts and Design Universities. Notable alumni include Charles Saatchi (LCC), Alexander McQueen (CSM) and Stella McCartney (LSF)

• Graduation Film „Oluronbi“, shot in Itekun / Nigeria

• Dissertation on & Interview with Cristi Puiu (Romanian director and member of the Cannes Jury 2007)

• Festival participations include:

  • Festival Panafricain du Cinéma et de la Télévision de Ouagadougou FESPACO, Finalist 2009 (Burkina Faso)

  • Venice International Short Film Festival CIRCUITO OFF, 2010 (Italy)