What i Do
I bring a wide range of services and solutions to the table. Examples are:
Strategic Consulting: Brand Positioning & Business Narratives™
The Interface: Bridging Creative Vision & Technical Infrastructure
Applied AI: Implementation, Upskilling & Prompt Architecture
Concept & Content: Campaign Development & Content Supply Chains
Executive Services: CEO Positioning & LinkedIn Strategy
Workshops: Storytelling, AI Adoption & Change Management
Digital Transformation: Internal Communication & Process Implementation
ABOUT ME
My name is Lucas Florian. I was born in 1982 in Bucharest, Romania. My family fled from communism to Germany at the end of the 80s, so I was a refugee before it was cool.
After studying film in London, I have worked in agencies advising companies on digitalisation, storytelling and communication.
Over time, this led to management roles at leading international agencies – including TLGG, PIABO and OSK – where I oversaw strategy, digital transformation, and storytelling for major brands.
STUDIES
I studied „Film and Video“ at the prestigious University of the Arts London, the world’s #2 for arts universities. In my graduation year, I produced a film in Nigeria and wrote, produced and directed another film in Romania (pictured with actress Roxana Guttman and Hollywood actor Marcel Iures)
I firmly believe that great storytelling is the best way to reach and captivate an audience.
MISSION, VISION, VALUES
MY MISSION
To engineer the infrastructure that makes ambitious business stories come true. Drawing on my background in filmmaking, I translate the screenwriting principle of "Show, Don't Tell" into a business philosophy: "Build, Don't Tell."
I help companies move beyond their values in slide decks to building the systems that prove them in the real world.
MY VISION
A business landscape where organizations stop chasing trends and start owning their narratives. My goal is to establish internal competence everywere: empowering my clients to own their systems and scale their story with confidence – whether stabilizing their core or expanding into new markets and sub-brands.
CORE VALUES
Output Over Optics: I fight against "waste" – wasted budget, wasted potential, unfeasible strategy decks, "AI slop" – if something doesn't drive a result, cut it!
Narrative is Infrastructure: A story without a system behind it is just fiction. I build the supply chain that supports the promise
Ethics First: Algorithms optimize, but real humans pay the bills. I approach every project – from NGOs to Tech Giants – with the humility to prioritize people over code. We must build systems that are ethical, inclusive, and actually serve the humans using them
CAREER
After university, I began a career in agencies and consultancies, bringing my knowledge about storytelling and modern media to clients and organisations.
This brought me to stations such as Torben, Lucie und die gelbe Gefahr (TLGG), Germany’s first specialised Social Media Agency. TLGG grew from 20 employees (when I started) to 150 employees when I left and is now an Agency for Digital Business. I was one of their first-ever team leads, helping transform the agency from a boutique social shop into a full-service Agency for Digital Business.
An unwavering passion for detail and specialized expertise enabled my team and me to secure and manage ongoing global digital ecosystems for renowned companies, including BMW and Lufthansa.
This experience defined my approach to the 'Interface': While the industry still treated platforms like Facebook as simple marketing channels, we were already building complex content supply chains and data-driven infrastructures. I believe that connecting these technical backends with compelling business use cases played a key role in transforming digital communication from a 'pastime' into the critical strategic asset it is today.
OUTSIDE OF WORK
In my spare time I enjoy making jogging, music, writing, theatre (pictured during an after-show talk for the play „Die Berufung“, to which I provided the musical score and dramaturgy).
I live in Berlin.
You made it all the way down here!
In that case, you might as well say ‚hi‘ :-)
Drop me a line at mail@lucasflorian.com – I look forward to hearing from you.