the reality gap

A pretty interface is useless if the system behind it is broken. The same applies to modern business strategy.

In a corporate world flooded with data and AI possibilities, many companies suffer from a "Reality Gap": they have an ambitious Vision on the boardroom slide, but their Feasibility is stuck in legacy structures.

Too often, strategy stops at the visionary "where we want to go." But to me, it is about architecting the interface that gets you there.

Why you need an interface architect

I'm Lucas Florian. As a former Management Board Member at leading agencies and Interim Head of Marketing for tech startups, I have sat on both sides of the table.

I know that a strategy deck is worthless if it cannot be translated into engineering tickets, sales narratives, and marketing workflows.

I don't just deliver "concepts." Quite often, I act as the translation layer between the CMO and the CIO. I ensure that your Brand Story survives the complexity of your Tech Stack.

My Approach: from friction to function

My consulting approach is built on Business Narratives™: a seamless combination of analytics and storytelling applied with engineering rigour.

the translation layer

I speak both "Creative Director" and "System Architect." I ensure your creative campaigns are technically feasible, and your technical products are commercially viable.

output over optics

I don't bill for hours spent "ideating." For me, it is about the systems, roadmaps, and narratives that drive tangible revenue.

plug-and-play seniority

Whether you need a fractional leader for 6 months or a strategic sharp-shooter for 6 weeks, I integrate seamlessly into high-pressure environments.

Current strategic Offerings

Interim C-Level & Head-Of Roles

Fractional Leadership for Marketing, Strategy, or Digital Units. I provide immediate operational stability and strategic direction during transition phases, restructuring, or scaling sprints.

Business Narratives™ & Brand Positioning

Defining the North Star. Workshops and strategic frameworks to unearth your Mission, Vision, and Purpose. I turn abstract corporate values into a clear, sales-enabling narrative that resonates with customers and employees alike.

Digital Ecosystem Architecture

The "Mercedes me media" Approach. Strategic planning of complex digital platforms. I map the user journey across touchpoints, ensuring that content, data, and user experience work as a unified system, not isolated silos.

Campaign & Launch Concepts

Output that sells. Development of high-impact creative concepts for product launches, trade fairs (e.g., Agritechnica), or global brand campaigns. From the "Big Idea" down to the channel distribution plan.

The "Red Team" Audit

Stress-testing your setup. A rapid, high-intensity review of your current marketing strategy or AI readiness. I identify bottlenecks, wasted budget, crisis potential and narrative inconsistencies before they become expensive failures.

Custom strategy offers available based on your specific business challenges and team needs.

Let's define the path

Do you have a vision that needs a roadmap? Let's discuss how I can plug into your organization to turn strategy into structure.